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PULPOU BLOG
5 Key Tips to Stand Out from Other Sellers on Mercado Libre
Standing out against the vast competition is possible on the e-commerce platform. Education, focus on details, and a good customer experience will be the keys to breaking barriers and staying on top. Tips to stand out.
What can you do when many people sell the same thing on Mercado Libre?
This is a common question asked by numerous entrepreneurs—and already established sellers—who seek to stand out from others. The opportunities created by the e-commerce platform have caused an enormous growth of competitors vying for the top spots. Thus, focusing on details, product perfectionism, and delving into new innovations within the sector will be ideal steps to stand out. Each provider must look inward and delve into all their processes to optimize them and achieve the desired outcome. There are different keys and strategies, created consciously and tailored, that will make a difference and allow organic growth. Here they are, one by one:
1) Optimize the listing
This advice may seem basic, but many do not apply it. Optimizing the product listing is key for greater visibility. What does this involve? First, correctly describing the product. It is important to write a good title to make it easier to search and to include technical data, condition, dimensions, among others.
Another way is to complete the product information in the technical specifications. These details will help listings gain product reviews and improve their position in the platform's listings. Lastly, the photograph should be clear when showing the product and should occupy 70% of the photo.
2) Educate and learn
Education is the surest way to stand out among providers. Not only to improve one's own path but also to reveal the actions of competitors. In this sense, for example, Mercado Libre offers numerous sales options that fit the business and shares them in the form of knowledge.
For example, Universidad Mercado Libre offers free classes and useful information. Knowing all the facets and proposals of e-commerce increases opportunities even more. These learnings will also allow better management and expansion of the business scope, detailed knowledge of competitors, ease of movement in the digital community, and, above all, awakening creativity.
3) Enhance your content
Besides the product offering, users seek quality content and information. Through content marketing, content is generated and shared that indirectly attracts consumers. This inbound marketing strategy has become a good tool in e-commerce, as it generates long-term SEO benefits.
In this opportunity, the key will be to create your brand’s voice and communicate the company’s values to connect with the audience. Optimizing every point of contact with the customer, improving the information related to the listings, communicating the value proposition and stories, will be the perfect path to reach the hearts of users.
4) Improve user experience
Beyond the product offered, the buyer will seek good service. This will range from quick responses to their questions to the effective delivery of the product to their home. Responding to pre-sale inquiries within the first 30 minutes increases conversion rates and, on the other hand, offering free shipping or dispatching products on time improves the consumer's view.
Thus, the more visits, the more sales; the more sales, the better the ratings; and the better the ratings, the more reputation. This reputation will lead the brand to stand out among competitors. Even with a wide range of products, the company can sell online on a unique page within MercadoLibre, with its own design and brand logo. This proposal—called Mercado Shops—will undoubtedly be a differentiator.
5) Take advantage of ML's commercial actions
CyberMonday, Christmas, Hot Sale, Mother's Day, Father's Day, Children's Day, are ML’s commercial dates that, if fully utilized, can be an excellent opportunity to get ahead of other providers, boost sales, and thereby increase revenue. On these high-demand dates, there can be a 3.5% increase and buyers increase the average ticket.
Quality of the listing, aggressiveness of the offer, advertising strategy, and planning the stock are some key points for maximum benefit during these days. On the other hand, logistics will play a fundamental role. With buyers more eager to receive their products, quality, fluidity, and speed will be essential to uphold the sales promise.
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