Let's get in touch
Let's coordinate a call. Request a personalized online demo.
Thank you very much, we have received your information and will try to contact you shortly.
Algo salió mal, intenta nuevamente por favor.
PULPOU BLOG
Audiovisual Piracy: A Persistent Problem in LatAm That Hurts the Economy
The consumption of audiovisual content through illegal portals such as Cuevana and 123movies continues to rise in Latin America. While these sites may seem harmless, the reality is that they are deeply affecting the entertainment industry and the economies of the region. According to a report from the Latin American Telecommunications Study Center (CetLa), Bolivia, Nicaragua, and Ecuador are the countries with the highest visits to these types of sites in the region.
The Rise of Piracy in LatAm
Bolivia (65%), Nicaragua (62%), and Ecuador (61%) top the list of countries with the highest proportion of visits to pirate sites, according to the CetLa study. Approximately, one in every two users in the region accesses audiovisual content through illegal domains. Globally, pirated streaming represents between 50% and 80% of all illegal content on the internet, generating more than US$50 billion in losses for the audiovisual industry in 2022.
Why Is Illegal Content So Attractive?
The free and easy access to these portals remains one of the main reasons for their popularity. Furthermore, the ranking of these sites in search engines is alarming: two out of every ten audiovisual content search results in the region lead to pirate sites.
Although official platforms offer a secure and high-quality experience, many users ignore the risks associated with using illegal sites, which range from exposure to malware to legal issues for copyright infringement.
Economic and Legal Impact of Piracy
The most direct impact of digital piracy is the loss of revenue for content creators and distributors. In countries like Brazil and Mexico, for example, the estimated losses in 2022 reached US$2.6 billion and US$1.6 billion, respectively.
Moreover, piracy is illegal. Users who consume this type of content not only harm the economy but also expose themselves to legal violations by infringing copyright and intellectual property laws.
Market Potential: A Possible Future
Despite the challenges posed by piracy, the CetLa report estimates that if a portion of users consuming piracy decided to subscribe to legal platforms, the market could grow significantly. In an optimistic scenario, it is estimated that the video-on-demand market could generate between US$689 million and US$872 million annually.
Solutions and Preventive Measures
Fighting piracy requires a combination of education, monitoring, and legal action. Tools such as domain monitoring services and brand protection help quickly detect and remove infringing content. Additionally, it is essential to educate users about the risks of accessing illegal content and promote subscriptions to official platforms that guarantee a safe experience.
Let's get in touch
Follow us on Social Media
info@pulpou.com
(1) & (2) All product, logos and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.