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PULPOU BLOG
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Blockchain: The Final Solution for Counterfeit Products?
Companies that sell luxury items, clothing, food, and high-end cars are beginning to turn to this technology to ensure the traceability and authenticity of their products. Why does this tool put online piracy in check?
Generally, blockchain is often associated with cryptocurrencies. And while this is correct, the reality is that the benefits of this technology go beyond virtual currencies. Some companies are already using it to ensure the authenticity of their products and prevent counterfeiting.
The American company Ralph Lauren, which sells luxury items in clothing, home, accessories, and fragrances, began adding digital identifications to its products. This way, it is enough for the consumer to scan the label with their cell phones, and in just seconds, they can verify the authenticity of the product.
Another paradigmatic case is that of the South African company DeBeers, which develops the extraction, cutting, and sale of diamonds. In June 2018, it announced the launch of a cryptographic platform called Tracr, which, during its pilot phase, had already been able to trace the origin of 200 diamonds based on hundreds of characteristics. Another example is high-end car manufacturers, who are gradually beginning to incorporate this technology to track the authenticity of their products in the secondary market, as well as their spare parts and accessories.
Why is blockchain infallible?
Hernán Merlino, a blockchain expert, spoke with Pulpou and explained that this technology "is perhaps the most effective ever produced to prevent counterfeiting due to the inherent characteristics of blockchain, which is a distributed environment, the copies are everywhere, it is secure, and the records recorded there are read-only."
He added, "If someone wanted to modify something, what they would have to do is generate another record and indicate that this record modifies another record. This way, all the data would remain. If we apply this to every stage of the production of a good or service, an end or intermediate user could look back at that record and see its origin."
The engineer clarified that this is very simple to do and is already being seen in the certification of the origin of some food products. However, he emphasized that "today, companies are very active in wanting to have information about blockchain, what they could do, and how." Still, he noted, the vast majority are not yet applying the technology to prevent counterfeiting but are making the first approximations.
How is it currently used?
Guillermo Navarro, a partner at the law firm Bildenlex, explained that the use of blockchain helps because it can certify and store proof of use and unauthorized use, "thus allowing a double factor: first the creation and then the infringement," he suggests.
"Although blockchain is a trendy topic, few industries and professionals know its use in depth and apply it in their daily lives. Our firm," he says, "uses it to register and certify unauthorized uses, sign contracts, make power of attorney letters, send notifications, and protect content," says Navarro.
Finally, he highlighted that this tool "is one more solution among all those that exist in the market, but it is the one that allows much permanence over time due to its type of decentralized technology." Concluding, he summarized, "I believe that those who use these tools will have a notable difference compared to those who do not use them."
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