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PULPOU BLOG
How to Write an Effective Text to Sell More and Better on Mercado Libre
Being concise, creative, relaxed in language, and direct will bring you closer to your ultimate goal: selling more of a product or service. The era of endless texts and minimal specifications, which only manage to scare away the customer, is over.
Is it better to make an extensive or short presentation? How should I communicate it? What type of language or tone is ideal for selling on Mercado Libre? These are some of the questions that brands or distributors typically ask when introducing a new product or service. While it is not an exact science, there are several tools that can help make the information more effective.
Some of these tips appear in a recent report from Entrepreneur magazine, which recommends being precise about the benefits of the product or service being sold. However, it is important to know that it is not necessary to detail all its qualities and characteristics with the most exclusive specifications. The buyer mainly wants to know how the product can "benefit" them.
The information needs to be direct and it's a plus if it's accompanied by good design surrounding it. This applies to social media or an online store. Innovation and creativity are essential. Nevertheless, according to Entrepreneur, what the audience really wants to hear or read is accurate and refined information. Therefore, it is necessary to prioritize all the data available about the product or service.
Attractive Titles
When thinking about a title, it is advisable to make it informative so that the user really knows what is being offered. Generally, the title serves as a 'hook' to attract the reader or the person casually browsing social media. This is even more important if the goal is to lead them to e-commerce. For example, the WebEmpresa portal advises highlighting any differential aspect the business has in the title, such as immediate shipping, high quality, or if it is a very popular product.
In line with the first source, it states that putting too much emphasis on convincing the reader or potential customer at all costs "could seem desperate." It is crucial to be concise but "above all, credible."
Appealing to Emotions
They also assure that appealing to the emotions of the person receiving the information is a very effective 'neuro-sales' practice. Creating an emotional connection with the customer generates more trust, and they will have fewer objections at the time of purchase. Humans are emotional beings; they feel. This is why experiential marketing is so effective. If the seller can get the buyer to project themselves and imagine having the product, they have likely hit the mark.
Colloquial Language
Hand in hand with this is the tone used when communicating. It is ideal to be natural, says the blog Referral Candy, like in a real conversation. Therefore, it is vital to study the target audience beforehand. Attracting the attention of a woman is different from that of a man. It is also different for a child or a teenager. Resources and words will vary depending on the objective.
It is worth noting that product descriptions play two very important roles: firstly, they influence the conversion rate of a site. Secondly, they contribute to search engine optimization. Therefore, it is important to try to identify the most effective keywords without detracting from your brand identity and good communication with your audience.
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