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PULPOU BLOG
How to Sell Online: (Essential) Rules to Earn More
Your strategy as an online seller must be broad but careful at the same time. Covering everything is not advisable without establishing a plan of action. These links should be the foundation of any digital ecosystem focused on commercialization.
Selling online has its tricks, some more visible and others less so. However, there are five fundamental links that every digital seller must consider. Not applying any of these essential rules puts you at a disadvantage compared to the competition. And worst of all, you may lose opportunities that are right in front of you.
Before introducing them, it is important to highlight that the rules of the game constantly change on the Internet. New technologies keep evolving and force the seller to adapt to them. Therefore, within the endless universe that is e-commerce, these five keys should serve as a guide to periodically review online sales performance.
Marketplaces
Whether it's Amazon, Mercado Libre, or eBay, e-commerce platforms must be part of your strategy. Of course, choosing one over the other depends on where your target audience is, which ultimately indicates if you're on the right path or not. One of the recommendations is to strategically rotate the products you upload to the marketplace. For this, you need to work in a coordinated manner with your own online store – and here we introduce the second essential link. How?
Online Store
Creating your own digital store, for many, is a 'must.' In the previous section, we suggested working in an articulated way with the marketplace. In e-commerce, quantity does not equate to quality. That is, you must carefully select which products you offer in the online store and which you display in the marketplace.
Marketing your most prominent – and best-selling – products in a marketplace must be done carefully. Placing them all on platforms like Amazon and Mercado Libre will make most people want to buy them through that channel instead of your own online store. What will happen? You could lose a good margin of income.
To avoid this, one strategy is to rotate the selection of products you offer in different stores to gauge demand and attract new customers to less known or less popular products in your online or physical store.
Instagram Shopping
Is there more? Of course. When talking about sales, Instagram has become the social network with the most gained ground in recent years. Among the new updates the app has made, it included the ability to tag products shown in the feed and stories.
How does it work? Very similar to when a user tags another in a photo. When you tap on that person, a tag with their name appears. In this case, it’s the same: when you tap on the product, a tag with its name and price appears. This will lead the potential buyer to the online store.
Facebook Shop
Facebook is also an excellent option to direct online consumers to the website's store. Unlike Instagram Shopping, here you need to upload a product catalog. That is, a set of items is uploaded all at once. If someone is interested, they can click 'Shop on website.'
However, in the new Facebook update, the platform's Marketplace gained a very prominent place. It’s no longer necessary to enter a company's Fan Page and access a store from there. Now, we can search for products filtered by categories from the Home page. Additionally, each product has information about its attributes and contact methods.
Paid Campaigns
One of the aspects we have highlighted from the beginning of the article is that the rules of the game constantly change. The way to reach the target audience is one of them. Initially, you could work comfortably in an organic manner – without investing in advertising – and have a good reach. That changed.
As a way to encourage advertising on platforms, both Facebook and Instagram significantly limit organic reach. The same happens with Google. Therefore, advertising campaigns on social media, Google, and within the marketplaces will be reflected in sales.
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