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PULPOU BLOG
Episode 01 VTEX - Juan Etcheverry
Discover the keys to eCommerce with Juan Etcheverry from VTEX in our first episode. Dive into the digital innovation that is transforming Latin America. A must-listen for eCommerce enthusiasts!
Discovering the World of Ecommerce: The Start of an Auditory Adventure
In the exciting launch of our podcast "Mundo Ecommerce," we present a fascinating conversation with Juan Etcheverry, Category Manager of VTEX for Argentina, Bolivia, Paraguay, and Uruguay. This inaugural episode, hosted by Gabriel Pasqualini, CEO and founder of Pulpou, dives into the vibrant world of eCommerce, offering a unique perspective from one of the leading platforms in the sector.
Innovation and Growth: The Story of VTEX
VTEX, recognized for its innovation and exponential growth over the last decade, specializes in unified digital commerce solutions, primarily serving large enterprises. Etcheverry shares the evolution of VTEX from its beginnings in Brazil, highlighting its transformation into a world-class company listed on the New York Stock Exchange and its extensive global footprint with clients in 42 countries. The discussion covers the history of VTEX, its specialization in complex projects for Enterprise companies, and how it has managed to adapt and grow in different markets.
Success Strategies and the Future of Ecommerce
Through this dialogue, the strategies behind VTEX's success are revealed, including its focus on technological innovation and building strong relationships with leading brands. This episode not only offers an in-depth look at VTEX's operations and philosophy but also addresses crucial topics such as the importance of digitalization for businesses and the need for consultative and technical sales in the eCommerce field.
Etcheverry and Pasqualini discuss the challenges and opportunities in the sector, from technological implementation to managing customer relationships and ongoing training in a constantly evolving field. We invite listeners to dive into this fascinating world, where innovation, strategy, and expert knowledge converge to reshape the future of eCommerce.
Through this podcast, we hope not only to inform but also to inspire professionals and enthusiasts in the sector to explore the vast possibilities offered by digital commerce. Don't miss the chance to delve into these topics and more, exploring how advanced technological solutions can transform digital commerce. Join us on this auditory and visual adventure through our website and podcast platforms like Spotify and YouTube. Discover how industry leaders like VTEX are paving the way for the future of eCommerce in Latin America and Spain. Listen now and immerse yourself in the dynamic world of eCommerce!
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