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Episode 02 BRANDLIVE - Mariano Oriozabala

In this episode, Mariano Oriozabala from Brandlive shares how passion and innovation are transforming eCommerce in Latin America. Discover strategies and challenges from the heart of the industry. Don't miss it!

Exploring the Digital Horizon with Brandlive: A Journey of Innovation and Strategy

In this second episode of "Mundo Ecommerce," we delve into the universe of Brandlive with its CEO and co-founder, Mariano Oriozabala. Hosted by Gabriel Pasqualini, CEO and founder of Pulpou, this installment promises an in-depth immersion into the strategies and challenges of eCommerce from the perspective of a company that has positioned itself as a leader in full commerce solutions in Latin America.

The Innovative Journey of Brandlive

Brandlive, under Oriozabala's innovative vision, has pioneered a path in digital commerce, adapting and evolving with technological trends to offer brands an unprecedented eCommerce experience. From its beginnings in the early days of eCommerce in Argentina, Mariano takes us through his journey, revealing how Brandlive has transformed the way brands interact with their consumers by implementing cutting-edge technologies and omnichannel strategies that have redefined the sector.

Challenges and Strategies of an eCommerce Leader

This episode not only explores the history and exponential growth of Brandlive but also delves into the complexities of creating and managing an eCommerce platform that operates on a large scale in various Latin American countries. Mariano shares his experiences, lessons learned, and the vision that has led him to lead a team that today stands as a reference in regional eCommerce.

Throughout the conversation, key points such as the importance of omnichannel, strategies to face the challenges of the digital market, and how Brandlive has adapted to meet the expectations of major global brands are discussed. This dialogue offers a window into the future of digital commerce, providing valuable insights for any professional or enthusiast in the sector looking to understand the dynamics of eCommerce today.

A Future Defined by Innovation and Strategy

We invite you to be part of this essential conversation to understand where eCommerce in Latin America is heading and how companies like Brandlive are leading the way. Join us on this auditory journey and discover the impact of innovation and strategy on eCommerce success.

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