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PULPOU BLOG
Episode 04 QUIKSILVER - Matías Bras Harriott
Discover how Quiksilver and Roxy dominate the digital wave in our latest episode. Dive into their e-commerce journey and see how their passion for sports drives their innovation. A digital transformation story you won't want to miss!
Navigating the Digital Wave: The Story of Quiksilver and Roxy in E-commerce
In this fourth episode of the "Mundo Ecommerce" podcast, we dive into the dynamic and challenging fashion and sports industry with Matías Bras Harriott, director at Quiksilver and Roxy. Through his unique perspective, we explore the journey of these iconic brands in the world of e-commerce, highlighting how they have adapted and evolved in the current digital context.
From Waves to the Web: The Evolution of Quiksilver and Roxy
Matías, with a rich background that crosses communication, design, and programming, takes us behind the scenes to reveal how Quiksilver and Roxy have approached e-commerce from its beginnings to becoming market leaders. From implementing their first e-commerce platform in 2006 to facing the challenges and opportunities brought by the pandemic, Matías shares valuable lessons on innovation, adaptability, and the power of a cohesive digital strategy.
Capturing the Brand Spirit in Digital Commerce
A highlight of this conversation is the focus on how these brands have maintained their essence and commitment to action sports while expanding into digital commerce. Matías emphasizes the importance of understanding surf and skate culture to genuinely connect with their audience, demonstrating that success in e-commerce goes beyond technology; it's about capturing and conveying the brand's spirit.
Innovation and Creativity: The Formula for Success
This episode invites you to discover how Quiksilver and Roxy have not only navigated the changing landscape of e-commerce but also used innovation and creativity to strengthen their market position. With concrete examples of digital strategies, product management, and the importance of data and analytics, Matías provides an exclusive glimpse into the intersection of tradition and technology in the fashion and sports industry.
We invite you to listen to this episode to soak up the experiences, challenges, and successes of Quiksilver and Roxy on their e-commerce journey. A story of transformation, passion, and forward-looking vision, where digital innovation meets the adventurous spirit of surfing and skating.
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