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PULPOU BLOG
Episode 05 ARCOS DORADOS - Carla Lanzillotta
Join the digital revolution of McDonald's with Carla Lanzillotta, a vision behind the golden arches. Explore the innovation and strategy that are shaping the future of delivery and eCommerce in Latin America. An unmissable episode for technology and fast-food enthusiasts!
Arcos Dorados: Reinventing McDonald's in the Digital Age
In this fifth episode of "Mundo Ecommerce," we are pleased to welcome Carla Lanzillotta, Manager of Negotiations and Delivery Partnership for all of Latin America at Arcos Dorados, the company that operates McDonald's in the region. Carla gives us an inside look at the fast-food giant and its adaptation to the digital world, highlighting innovation efforts and strategies implemented to enhance the customer experience in an increasingly connected environment.
From Facebook to McDonald's: Carla Lanzillotta's Digital Journey
Through her professional journey, Carla shares how digital evolution has been a cornerstone in her career, taking on key roles at companies like Facebook and Glovo before joining Arcos Dorados to lead the digital transformation of McDonald's in Latin America. The creation of the Arcos Dorados Digital Factory, a team dedicated to enhancing all digital aspects of the company, marks a turning point in the way eCommerce and delivery are approached within the company.
Challenges and Opportunities in the Digitalization of a Global Brand
This episode delves into the challenges and opportunities faced by a global brand when implementing digital solutions in diverse markets like those in Latin America. Carla emphasizes the importance of combining internal talent with new digital skills to create an ecosystem that meets current market needs, always keeping the focus on the customer experience.
Innovation in the Fast-Food Experience
From the implementation of proprietary technologies like Flex Delivery, which integrates all digital sales with restaurant operations, to adapting delivery logistics during pandemic times, this episode offers a unique insight into how Arcos Dorados is reinventing itself to remain a leader in the fast-food industry.
Join us in this episode of "Mundo Ecommerce" to discover the story behind McDonald's digital transformation in Latin America, guided by the vision and strategy of Carla Lanzillotta and the Arcos Dorados team. A story of adaptation, innovation, and commitment to excellence in the customer experience in the digital age.
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