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La piratería audiovisual en América Latina: cómo la transmisión ilegal daña la economía
Protección de marca
Publicado 17 abr 2025
La piratería ha alcanzado niveles preocupantes en América Latina. El estudio de CetLa muestra que Bolivia (65%), Nicaragua (62%) y Ecuador (61%) lideran la región en visitas a portales de streaming ilegales.
En total, casi uno de cada dos usuarios de internet en América Latina consume contenido de sitios piratas. A nivel global, el streaming ilegal representa el 50% al 80% de todo el contenido pirateado en línea, generando más de 50 mil millones de dólares en pérdidas para la industria audiovisual en 2022.
Este crecimiento revela tanto una normalización cultural de la piratería como una falta de conciencia sobre su impacto a largo plazo en las economías locales y las industrias creativas.
El acceso gratuito sigue siendo el principal motor. Muchos usuarios eligen portales ilegales como Cuevana o 123movies porque ofrecen acceso instantáneo a títulos populares sin pagar por suscripciones.
Los motores de búsqueda también contribuyen al problema: dos de cada diez resultados de búsqueda para contenido audiovisual en la región llevan a sitios piratas.
Sin embargo, el costo oculto es alto. Los usuarios se exponen a malware, estafas y robo de datos, mientras que también violan las leyes de derechos de autor. Mientras tanto, las plataformas de streaming oficiales luchan por competir contra dominios ilegales que explotan lagunas en la visibilidad y el alojamiento en línea.
Las pérdidas económicas son asombrosas. En Brasil, se estima que las pérdidas en 2022 superaron US$2.6 mil millones, mientras que México perdió alrededor de US$1.6 mil millones. Estas cifras reflejan el grave daño que la piratería inflige en el empleo, la producción y la competencia leal.
Más allá de las finanzas, la piratería es una ofensa legal. Consumir o distribuir contenido con derechos de autor sin autorización viola las leyes de propiedad intelectual y puede llevar a sanciones o enjuiciamiento. La normalización de estas prácticas socava las industrias creativas y desincentiva la inversión en la producción de nuevo contenido.
Potencial de mercado y oportunidades legales de crecimiento
Los servicios de streaming legales, el mercado de video bajo demanda podría crecer en 689 millones de dólares a 872 millones de dólares anuales.
Esto muestra que el apetito de la región por el contenido digital es fuerte—el desafío radica en convertir el consumo ilegal en demanda sostenible y legal que beneficie a creadores, distribuidores y consumidores por igual.
Cómo luchar contra la piratería y proteger tu marca
Combatir la piratería requiere colaboración entre plataformas, marcas y autoridades.
Algunas medidas clave incluyen:
Monitoreo de dominios y retiradas: Utilizar herramientas de protección de marca para detectar y eliminar contenido infractor rápidamente.
Educación: Informar a los usuarios sobre los riesgos de la transmisión ilegal y promover alternativas legales.
Aplicación legal: Fortalecer las políticas regionales para penalizar a los reincidentes y salvaguardar los derechos de propiedad intelectual.
En Pulpou, ayudamos a las marcas a identificar y eliminar contenido no autorizado a través de detección automatizada y monitoreo de mercados, apoyando la competencia justa y protegiendo activos digitales.
Referencias
Centro de Estudios de Telecomunicaciones de América Latina (CetLa) — Informe sobre la Piratería en América Latina 2023.
Asociación Cinematográfica (MPA) — El Impacto de la Piratería en Línea en la Economía Global.
Pulpou Protección de Marca — Detectar y Eliminar Contenido Infractor con Automatización.